Farm to Table Marketing, Communications and Consulting
Agri-Insights helps organizations throughout
agriculture and the food system connect.
About agri-insights
Agri-Production
Agri-Production
Agri-Production
The system that feeds America's families starts on the farm. Farmers face a host of challenges unique to agriculture and life on the farm. On the Agri-Insights team are professionals who grew up on farms, farmed themselves and understand how to turn challenges into opportunities. It is those invaluable experiences that are the foundational insights that benefit our clients every day.
Agri-Strategy
Agri-Production
Agri-Production
Agri-Insights‘ experiences connect production agriculture to food processing and retail. This provides the strategic farm-to-table connection that benefits every corner of the food system.
Agri-Processing
Agri-Production
Agri-Processing
Aside from typical communications and public relations challenges, food processors face unique issues that include food safety, animal welfare and environmental issues that Agri-Insights staff can strategically address. For more information on food system issues and crisis management, reach out to us via the 'Contact Us' form below.
Who We Are
Chuck Sanger
Mike Opperman
Mike Opperman
Chuck provides a range of clients with media relations, reputation management, crisis communications, issues management, public relations and integrated marketing counsel. Chuck's experience in the food and agriculture space is quite diverse from production agriculture and animal health to food processing, casual dining and quick-serve restaurant categories.
Prior to launching Agri-Insights, Chuck worked for several integrated marketing communications and branding agencies, developing expertise in several disciplines including issues management and crisis communications. In these areas Chuck developed strategies related to many public issues including product recalls, disaster response and the (A)H1N1 flu pandemic and COVID-19. Key to the strategies he developed related to these and other public issues was responding to subjective media coverage. Such strategic response helps build a foundation from which companies emerge from crises with forward-moving strategies.
Prior to working in public relations, Chuck was a reporter with two wire services, and held editorial positions with two daily newspapers. These experiences have proven invaluable when counseling clients faced with challenging media perceptions.
Chuck and his family live in Waukesha, Wis. and he holds a degree in journalism from the University of St. Thomas in St. Paul, Minn.
Mike Opperman
Mike Opperman
Mike Opperman
Mike's path to his current role represents a diverse career spanning many different agricultural sectors.
Agricultural communications is the focus of his career.
Mike worked on the editorial staff of
two dairy magazines, starting his career at Hoard’s Dairyman and later working as editor of Farm Journal’s Dairy Herd Management and MILK magazines. In addition, Mike worked for nearly 15 years at a leading marketing communications agency that specialized in agriculture and food system communications. That work included strategy development and public relations initiatives for clients in dairy, beef, swine and poultry sectors in addition to
row and specialty crop markets.
Since August 2019 Mike has been the Executive Director of National Dairy Shrine, an organization dedicated to
honoring past dairy industry leaders, encouraging future dairy leaders and the preservation of dairy history at the National Dairy Shrine Museum.
Mike holds a degree in Dairy Science from Iowa State University. He and his family reside in Fort Atkinson, Wisconsin.